Role: Creative Director (Videographer/Media Editor)

CoMotion began as a new platform with multiple editorial and creative outlets, a student-led voice, and the ambition to be recognized across a growing number of channels. During my year as creative director, I've worked to transform that ambition into a cohesive creative presence, creating campaigns that introduced the platform, clarified its purpose, and generated excitement for its launch.

My approach focused on making each campaign feel active, accessible, and consistent while allowing individual outlets to maintain their own identity. The goal is to invite students, local businesses, and the Columbia community to a space designed for storytelling, collaboration, and hands-on experience. CoMotion positions itself as a platform for students and businesses to grow through media, promotion, and local connections.